Our Solution: After identifying the top benefits of the WISP system for consumers, the PBA team worked with the client to create ideal customer personas. What are these customers’ needs in a cleaning solution? What are the demographics for this target market and how can the WISP system be best positioned? Addressing these questions helped the PBA team craft a crisp pitch for investors. The CEO and creator of the WISP System engaged Procopio Business Advisors (PBA) for assistance with a business plan and strategy for approaching investors. The key challenge WISP was facing was to create awareness in the market, develop an effective go-to-market plan to build the right distribution channels while also building their own brand globally. In the past we have talked about other type brooms such as the Haan Duo which really didn’t create any impressive excitement as far as use and feedback goes.The Challenge: WISP developed state-of-the-art innovations in the floor cleaning arena that are designed to disrupt the multi-billion dollar “broom” category across all channels of distribution. Sweeping floors has always been a chore that is never ending so having good equipment to work with makes it easier. It does have a lot of good features about it that the standard type brooms may not have. I wouldn’t expect miracles with it as nothing is perfect. If you are looking for a quality broom then the Wisp is probably a good investment. It is the ergonomic design that seems to lend to its capabilities.One really good feature is the telescopic handle, as this makes it great for really cleaning hard to get at places. It seems to be made of good quality components. We are going to give the Wisp a try/buy rating. For the most part users seem quite happy with it. Some feel that it is quite large and has some substantial weight to it. Out of 14 it has received a four star rating.For those that weren’t super impressed the main complaint was that it wasn’t ideal for small spaces. It has begun to be offered on Amazon but the reviews are as yet limited. The Wisp is a new product so there isn’t a lot of feedback on it as yet. It may mean that you won’t have to vacuum your hardwood floors as often because the Wisp is being effective at cleaning. If you have to sweep floors everyday then using the Wisp will just be part of your normal routine. You really aren’t going to be doing anything extra with the Wisp. The company claims if you pay $29.95 the shipping will be included. The most hype would focus on that you don’t have to bend over to make sure all the debris are getting onto the dustpan. You don’t have to pick the debris off the bristles of the brush as you can remove these just by sliding the bristles along the edge of the dustpan. What a lot of people like is the way the broom works so nicely with the dustpan. It is compact for easy storage on its own storage bracket. The company claims with its telescopic handle it is the perfect brush for reach high and low areas. The Wisp is a broom that has been designed in such a special way that the bristles are able to collect the debris and hold them in one place until they are ready to be discarded.Then the dustpan that comes with it also has been re-designed so it adheres to the floor with the foot pressure that you apply so you can easily sweep the debris from the bristles of the brush onto the dustpan so they can be discarded. Perhaps the Wisp will make this task a more effective one as well as easier. One of the main problems when using a traditional broom to sweep the floor is that all the dust and debris just seems to get shoved around instead of collected and thrown out.
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